Two founders.
One vision.
cusoso was born from real-world experience – not from Silicon Valley, but from dozens of real procurement projects across Europe.
How cusoso came to be
Alex and David met in 2017 at a shared employer in the Source-to-Pay industry. Both started as consultants and accompanied dozens of international projects – from requirements analysis to complex tenders and system rollouts.
This period forged not only a close working relationship, but also a shared understanding of the market's shortcomings: many procurement software vendors carry 20 years of legacy code and push users into workarounds with a one-size-fits-all approach, rather than offering functional, user-centric software that works intuitively without lengthy training.
Alex brought a 15-year career in operational and strategic procurement at an international automotive supplier. David had studied sourcing and e-auctions both academically and in practice – as an Auction-as-a-Service expert at an S2P provider, he was one of the few who truly mastered the topic at depth across Europe.
In November 2023 they took the first step: under the name SourcingDNA they founded their company to turn their sourcing expertise into a modern software product. As they wanted to build the company without external capital, both continued working in employment and freelance projects well into 2025.
In 2025 the decisive breakthrough came: the first major customer was won – enabling the founding of cusoso GmbH. At the start of 2026 the next milestone followed: cusoso Target was launched – a SaaS platform built from the condensate of numerous client projects, offering intuitive sourcing tools that can be used flexibly without training or implementation effort.
From idea to platform
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First meeting
Alex and David work together for the first time in the S2P industry.
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Founded SourcingDNA
The starting gun: first drafts of a tendering tool take shape.
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First major customer & cusoso GmbH
First strategic customer won, cusoso GmbH founded.
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Launch of cusoso Target
Release of the SaaS platform cusoso Target.
The people behind cusoso
No venture capital. No corporate backing. Just real experience – and the drive to rethink procurement software.
Alex Hug
Procurement and digital transformation expert with 20+ years of experience in strategic sourcing, sales, and solution consulting. Focused on turning complex procurement needs into practical, high-impact software solutions.
David Obermair
Technology and product expert with deep experience in procurement software, platform architecture, and solution design. Focused on building scalable, user-centric applications for modern sourcing and procurement teams.
Get in touch
We look forward to hearing from you – whether it's a question, a project idea, or just a first hello.
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